Adopt a pony from a bookstore- and creetings from Lego
Monday, May 5th, 2008Greetings from England, again. This time I visited Lego and had a wonderful possibility to interview their experience and innovation manager Cecilia Weckström. Lego truely is an exceptional case in using crowdsourcing or open source innovation. They use in their product development lego fans that construct all possible stuff with their software Lego Designer. Lego also uses help of their adult fans when designing new concepts and products.
What really astonished me positively in Lego facilities in Slough was that their officerooms were full of all possible lego stuff. Also the employees had a new task to do: to build dozens of packages of lego stuff. Actually, I think that is wrong that people get payed for doing such a nice job
Well, anyway, I managed to spot some weak signals in England. One of them is a gift package in a bookstore. You could buy there a, adopt-a-pony pack. By buying the package you will donate the money for taking care of one pony. You had also possibilities to plant a tree, save the wild life etc. Is this one of the first signs of growing trend of ethical consumption and intangible goods.



