Strategic serendipity- weak signal exercise

Strategic serendipity is a method for innovating the futures developed by Elina Hiltunen, 2012

In Strategic Serendipity method you  randomly  combine  THREE different cards (weak signal cards, target group cards,  and theme cards) and innovate new products or services for the future.

The main idea behind the exercise is: Consider which product/service you could develop for you organization for 2034 when combining three cards.

Steps:

1. Throw dice to get numbers for the target group, theme and weak signal card

2. Combine the cards and create a new product/ service for your organization for 2036

3. Make an advertisement of the product / service (for example: by drawing, making a video, playing etc.)

4. Repeat: go to step 1...

Below are the cards for the Strategic Serendipity exercise

Target group, 1-20

Theme, 1-20

Weak signals, 1-8